Technical SEO: How to get better visibility in search engines?

Imagine this: you are working on your website, creating content, improving the design, but the traffic remains miserable. What’s wrong? Maybe it’s time to look at technical SEO, because even the smallest technical adjustments can make a big difference!

Technical SEO may sound a little scary, but it’s really just about ensuring that your website “speaks” a language that search engines understand. And we’re going to take a pretty close look at what you can do about it.

1. Optimizing web loading speed

Who has time to wait today? If your website loads slowly, users are likely to leave before they see your amazing offer. And this also applies to search engines that take loading speed seriously.

• Compress images: large and unoptimised images? No, thanks! Use tools like TinyPNG to reduce file sizes without losing quality.

• Minimize JavaScript and CSS: combine and shorten your scripts to keep the web running smoothly.

• Caching: Create caching to make pages load faster when users return.

Tip: You can use Google’s PageSpeed Insights tool to tell you what’s slowing down your site.

2. URL structure: keep it simple and clear

Nobody likes long and complicated URLs. Think of them as addresses on a map: they need to be clear and easy to understand.

• Use a descriptive URL: for example, “www.mujweb.cz/blog/technicke-seo” instead of “www.mujweb.cz/p1234”.

• Avoid unnecessary parameters: Don’t clutter the URL with unnecessary stuff, search engines really don’t like it.

• Dashes instead of underscores: Search engines take hyphens as spaces but not underscores, so be smart and use hyphens.

3. Check and edit the robots.txt file

Robots.txt is like the gatekeeper of your website, telling search engines where they can and cannot go. But be careful not to accidentally block something that should be visible!

• Don’t block important pages: check it out and make sure everything important is accessible.

• Optimize for crawl budget: Search engines have limited time to crawl your site, so let them know what’s important.

4. Implementation of structured data

Structured data helps search engines understand what your website is about. And who wouldn’t want a better chance to get into a more visible position, right?

• Use schema.org: add structured data to key pages. For example, product reviews, events or articles.

• Test your tags: Google’s Structured Data Testing Tool helps you see if everything is right.

Example: if you have a recipe website, structured data can show ratings, preparation time and ingredients directly in the search results.

5. Optimization of internal linking

Internal links are the key to making your content easy for users and search engines to discover. It’s a kind of network that connects everything.

• Use relevant links: don’t overdo it, but link to relevant pages when relevant.

• Create a logical structure: link main pages to subpages so users can easily jump around.

Why is this important? Internal links help search engines understand the structure of your site and improve indexing.

6. SSL Certificate: Secure your website

Nowadays, every website is expected to be secure. Google prefers HTTPS sites and users also feel better when they see that their data is protected.

• Switch to HTTPS: If you don’t already have a secure protocol, it’s time to change.

• Check redirection: make sure all old HTTP links redirect correctly to the new HTTPS.

7. Mobile-Friendly Design

Most people today surf the internet on their mobile phones. If your website is not optimized for mobile devices, you are missing out on a large portion of potential visitors.

• Use mobile tests: Google offers tools to show you what doesn’t work on the mobile version.

• Simplify navigation: buttons and links must be easily accessible even on a small screen.

Conclusion

Technical SEO doesn’t have to be a nightmare. Yes, it takes a bit of work, but the rewards in the form of increased traffic and better search engine rankings are well worth it. Start with small adjustments, monitor the results and gradually optimize further. Remember, SEO is a long run, but every step will get you closer to your goal!

So, are you ready to get on the road to better SEO? Will you try it? If you want advice or rather leave the work to professionals, do not hesitate to contact us!