In this article, we will focus on the key factors of On-Page SEO that can significantly affect your website’s ranking in search engines. On-Page SEO includes all optimization techniques performed directly on the page. While there are different approaches, there are a few basic factors that are necessary for better results. In 2024, Google and other search engines are increasingly focused on content quality and user experience, so it’s important to adapt your strategy to these trends.
Why is On-Page SEO so important?
On-Page SEO is essential because it helps search engines understand what your website is about and what information it provides. By optimizing certain elements of the page, we can achieve better visibility and improve relevance for user search queries. On-Page SEO is not a one-time task – it needs to be updated and adjusted regularly according to changes in search engines and new trends.
1. Keywords: Proper use and optimization
Choosing the right keywords is the first step to successful On-Page SEO. Keywords should be naturally incorporated into the content to ensure that search engines recognise that our website answers specific user queries. Keywords we should include in:
Headings (H1, H2, H3): the structure of headings not only improves the readability of the text, but also helps search engines understand the hierarchy of information on the page.
The first 100 words of the article: Placing a keyword at the beginning of the text can increase its relevance.
Meta tags (title and meta description): even if the meta description does not directly affect rankings, it can improve click-through rates from search results.
However, it is important not to use keywords too often – Google emphasises the naturalness of the text. Excessive use of keywords risks penalties.
2. Meta tags.
Meta tags play a key role in the perception of your site by search engines and users. The title of the page should be brief, concise and contain keywords that relate to the content of the page. The meta description should motivate users to click on your link, as it doesn’t directly affect rankings, but it increases the likelihood of a click-through.
Example of a good meta title:
“On-Page SEO: Key Techniques to Improve Your Website Rankings in 2024”
Example of meta description:
“Learn how to optimize your website with On-Page SEO. Learn about the key factors that will improve search engine rankings in 2024.”
3. Heading structure: how to use H1, H2 and H3 correctly
The structure of headings is important for readability and navigation on the page. H1 should contain the main topic of the article and there should be only one on the page. Additional headings (H2, H3) should be used to divide the text into clear sections, making it easier to read and understand the content.
The use of headings increases clarity not only for users but also for search engines. Properly structured headlines will allow them to better understand what content is important on the page.
4. Internal links: creating a network within your site
Internal links help users to find related content on your site more easily and also improve the rankings of the linked pages. We recommend using internal links where they make sense – for example, to link to articles on a similar topic.
Link to keyword article: To learn more about choosing the right keywords, check out our article Keyword Selection for SEO in 2024.
Link to article on technical SEO: For more information on technical SEO, see our article Technical SEO: How to optimize URL loading speed and structure.
5. Image optimization: not just about file size
Optimizing images is important not only for loading speed, but also for SEO. Using ALT captions that contain keywords can improve a site’s ranking in image search results. Images should also be appropriately compressed so that they do not slow down page loading.
It is also a good idea to use the latest image formats, such as WebP. This format is optimized for speed in search engines, making it the perfect choice for an image format for your website. You can use free tools such as Bulkresizephotos to convert your images.
6. User Experience (UX): how it affects SEO
In 2024, Google will put even more emphasis on user-friendliness. This includes factors such as:
Page load speed: Slower pages can discourage users and increase bounce rates.
Responsive design: the website needs to be optimised for all devices as more and more people use mobile devices to browse the web.
Structured content: use paragraphs, lists and headings to make content easy to read.
How to track the success of On-Page SEO
Using tools such as Google Analytics, Google Search Console and SEMrush will allow us to monitor key performance indicators and identify areas for improvement. By tracking metrics such as bounce rate, average time on page and organic traffic, we can adjust our strategy and achieve better results.
Conclusion: how to continue improving On-Page SEO
On-Page SEO is a long-term process that requires regular optimization. If you need help with optimizing your website or wish to consult with experts, contact us – we will be happy to help you achieve better results in search engines.
